| The OODA Loop as
described by Colonel John Boyd, when simplified and applied to
business, suggests a constant series of assessments relative to the
current business environment and the competitive battleground or
direct selling channel. The ability to "get inside" the "decision
cycle" of your competitor or adversary may well mean the difference
between success or failure. "Fight or die."
Colonel John Richard Boyd (40 second Boyd) is often credited with being the father of the F-16 and later recognized as an intellectual giant in both military tactics and business acumen.
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