| |
Web Design and
Website Advertising
Create your own OODA Loop from the
beginning of the process.
Are your competitors dominating the marketplace because your
business isn’t prepared or has "ignored the opportunity" to reach
out to your customers, improve services and establish an Internet
market presence?
150 million of your potential customers are browsing the World Wide
Web, purchasing and communicating with businesses on-line such as
yours and your competition. If they can't find you what shopping
alternatives do they have? None, except to shop on-line with someone
else. In today’s fiercely competitive business world, this scenario
might cause businesses to lose significant sales opportunities that
could affect its overall financial health and soon threaten its
survival. How well do you understand the Internet business threats,
and more importantly, the business opportunities the Internet and
the World Wide Web can provide your business?
Internet Marketing and Advertising or Media Buyer
Traditional marketing companies have not realized that Internet
advertising and traditional advertising have no common ground. The
principals are similar but the methodology is completely different
and very complex. A traditional advertising professional, without
expert Internet knowledge, will have no alternative but to advise
the client of the Internet strategy of PPC, Adsense or
advertising on another site. (Media Buying) These costs are huge. When consumers
are turning away from advertisements, clients would be better served
by positive natural search rankings.
Does your mechanic do your taxes?
It is assumed that the company computer tech (who is the only one
with a basic understanding of HTML) is also a professional Internet
Sales and Marketing Expert. This is like saying the electrician who
hooked up the stove in a fancy restaurant is qualified to be the
CHEF. In fact many high school students are producing quality
looking Web Sites as class projects. Many of today's Web developers
are taking advantage of the “drag and drop” functionality of "Web
Design Software Editors", which allow for "cut-and-paste" Web Site
construction. The end result is a great looking, informative Web
Site that cannot be found! "Oh Yeah, my brother-in-law does web
pages" is a phrase heard all to often in the Web Development
business.
Direct Mail Advertising
Unsolicited advertisements sent via e-mail, while not being illegal,
are certainly not appreciated and considered "spam" and as such are
viewed with considerable distain. The only value "targeted e-mail
lists" provide, are to the "harvesters" who compile
and sell the e-mail
addresses. Think about it... would you give anyone your e-mail
address if they told you they were going to sell it?
Contact: Richard Adams - Manhattan Internet Advertising 720-209-5790 |
|
